Does Your Business Know The Rules?
“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
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How to Drive Sales with the Right eCommerce Infrastructure
Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
Are You Ready to Drink the 'LBS' Kool Aid?
So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…
3 Strategies for Building Your eCommerce Loyalty & Revenue
Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
How To Create Your Own YouTube Channel
Web videos are becoming an increasingly popular way to display content online (some companies are even turning their blogs into VBlogs or Video Blogs…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
It's Never Easy Saying Goodbye
Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story
You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…