I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…

Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…

On a day where we welcome students from Fanshawe College for a tour of our facilities and a little chatting about the future, it's the ideal time to…

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…

One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…