Key Non-Visual Signs for Visually Impaired Online Navigators
Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
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Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
A View from the Fringe Shines Light on the Need for Reflection
Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
Building a Clean Homepage Layout for your Small Business
Are you a small business looking to revamp your homepage? Are you finding it too time consuming to update your blog or news feed? Or maybe…you’re…
How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
Digital U for a Digital You 201 -- Who Are You?
In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
COPE-ing with Copy 101 – The Long and the Short of It
There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…