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Echidna Blog

A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
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Echidna Blog

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
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Echidna Blog

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
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Echidna Blog

How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Echidna Blog

Drupal Training At Fanshawe College

When demand outpaces supply, you can do one of two things: You can wait and hope for talent to magically appear at your doorstep, or you can work to…
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Echidna Blog

Window-Eyes' Shutting Causes Challenges, Changes for Users

Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
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Echidna Blog

Drupal Modules as Solutions, Toolkits and a Middle Way

There is a lot of excitement in the Drupal community about the release of Drupal 9. In particular, one of the most appealing elements is how the…
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Echidna Blog

Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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Echidna Blog

Creating Your Own Job Opportunities Through Networking, Doing

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…
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Echidna Blog

Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
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      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
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      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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