Want to Make a Difference in Your Community? I Know a Group that Needs You!
There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Stand Out From Your Competition
The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Even More Lessons From the Fringes
When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It
Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…
A Day in the Life - An All-Too-True Hypothetical Look at Accessibility
Let’s take a journey on this Global Accessibility Awareness Day in the hope that we can all see that less can be so much more. Let’s look over the…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Does Your Business Have a Social Media Voice? - Let's Build One!
In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…