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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

It’s OK to Live – Social Media is By, For, and About People

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
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Echidna Blog

Why It’s Time to Invite Social to the Corporate Party

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
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Echidna Blog

User Experience and Mass Transit Websites: Planning a Better Experience

So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
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Echidna Blog

Sage Social Business Advice from an 11-Year-Old

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
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A graphical stream of AI agent to agent commerce.

What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
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Northern Commerce Named Finalist For Magento Imagine Award & Wins Etail Canada's Best-In-Class Award

eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client…
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Echidna Blog

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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Echidna Blog

Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer

Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
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Echidna Blog

Digital U for a Digital You 501 -- What's Next?

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
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Echidna Blog

A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
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