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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…
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Echidna Blog

Has Social Media Changed the Landscape of Business?

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
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Echidna Blog

Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
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Echidna Blog

Intranet Benefits? How About a 25 Per Cent Productivity Boost and Engaged Employees?

It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…
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Echidna Blog

The Business of Leadership - Managing Humility

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
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Echidna Blog

AODA - It's Time to Act

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Echidna Blog

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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Echidna Blog

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Echidna Blog

Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
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Echidna Blog

Social Media 2012 – The Year in Review Part I – The Bad

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…
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