I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…

This ground-breaking partnership is a monumental move that further solidifies London as a technology leader capable of offering an array of…

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…