In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…

Decreasing administrative work is (often) one of the main goals clients point out when they are looking to re-develop their website. Decreasing…

We talk a lot about Drupal here at Digital Echidna. As London's only Drupal-exclusive development firm, we have been specializing in the Drupal…

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…

The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…