We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely…

The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…

Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…