I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…