User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Northern's President & CEO Michael DeLorenzi Selected As 20 Under40 Award Recipient
FOR IMMEDIATE RELEASE: LONDON, ON – October 3, 2017 — London INC Magazine and the Twenty Under Forty Foundation have recognized Michael DeLorenzi…
Your Tweets - Who Can Can See What
Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
Northern and Fanshawe College Collaborate on Educational Initiatives
Northern has partnered with Fanshawe College for several years to bring students web development education and agency experience. This year, Northern…
DrupalCon 2020 Training Tickets On Sale
It is said that in Minneapolis, you are never more than six blocks from a park and chances are high that you will see a few lakes. What a great place…
We Shouldn’t Need to be Told Accessibility is Just Good Business
Focusing on accessibility isn’t something we should need to be told to do -- after all, it’s just good business. I guess you could look at the recent…
Familiar Faces, ‘New’ Places
I wanted to take a moment to recognize a couple of long-term Echidnas who have recently been appointed to new roles in the company -- and to reflect…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Experience an Event From the Comfort of Your Computer Chair!
Last week London hosted the DIG London Conference 2009. DIG London is the information hub for the digital interactive gaming industry in Ontario…