Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

"Is my site coded with a table-less design?" While table-less web design has been around for years a large number of web developers still don't see…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…