Who, Not How Many, Should be the Real Question
Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
Accessibility Reports: Context, Quality, Cadence, and Value
Is my site accessible? And how can I prove it? These are the questions that a vast majority of our clients pose when it comes to WCAG compliance –…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
How to Avoid Any Post-Launch Jitters with a Support Agreement
Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
Where Tech Fails, Humans Can Prevail
When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
2013 -- Social Success Stories
They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…