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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

What's in a Name?

With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
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Can We Talk? Planning the First Step Along the Path to Better

Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
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Echidna Blog

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
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Visual Storytelling II - Tips from Our Pros

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…
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Echidna Blog

Is Justin.tv Better Than YouTube?

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…
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Why Does a Website Cost So Much?

“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
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Delivering on your Customer's Expectations? That's music to their ears

Focusing on delivering upon the expectations you have set for your customers is music to your customers' ears. But focusing on your own internal…
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Echidna Blog

Graduating Your College or University Website to Drupal 8

The question most struggle with as Drupal 7 reaches end of life is whether to move to Drupal 8 now, or wait and start fresh with Drupal 9…
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Follow Friday #FF

If you're on Twitter, you've probably seen, if not participated in, the #FF hashtag. But, just in case you haven’t, or you’ve been wondering what it…
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Echidna Blog

Writing the Foundations of a Drupal/Islandora Partnership - Part One of an Interview with Susan Brown

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…
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