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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Drupal: Everything is Awesome

When you have kids, your movie-going habits change. The days of going to see a movie because you want to see it fades away, replaced by rounding up…
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Everything Old is Marketed as New Again

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
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Are You There, Blog? It’s Me, Corporate

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
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Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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Hurry Hard - Hitting the Button for Project Success

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
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Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…
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To Pinterest or Not to Pinterest

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…
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Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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Inline Form Errors - What They Are and Why they Matter

We’re delighted to share with you a second guest post from Mike Gifford, the president and founder of OpenConcept Consulting Inc., and a Drupal Core…
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Is New Always Better? Keeping Accessibility Simple

KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
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