Celebrating Teamwork
If you happen to be at the London Knights’ hockey game tonight, take a look over to the stands to the west side of the rink -- there you’ll see a…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…
Don't Template the Life Out of Your Content - How Structure and Creativity Intersect
Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…
In a Bad Situation? Language Matters
Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
Digital Echidna Is One Of The Fastest-Growing Companies in Canada
Canadian Business and Maclean’s released its 2019 Growth 500 list today, and we’re proud to announce that Digital Echidna has made the list for the…
Quality, Not Quantity, Should be the Focus
I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
Echidna, Fanshawe Program Embraces Knowledge-Sharing Ideal of Drupal
As you know, the heart of Drupal is built upon a foundation of collaboration, knowledge-sharing, and teamwork. As an open-source technology, Drupal…