Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions
Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Blue Beanie Day More Relevant Today than Ever
Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…
Promising Marrakesh Ratification Limited by Delays by Those who could help most
Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
Ask Echidna: Does One Size Ever Fit All?
Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Google Chrome OS is Aiming for the Cloud(s) ...
Last week the Google Chrome Operating System (OS) was announced, which will make us rethink traditional OS platforms - such as Microsoft Windows…
Helping Opportunity’s Knock Be Heard by All
There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Facebook's New Way to 'See' Photos for the Blind, Visually Impaired
Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that…