When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…

In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…