Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

Making your dreams come true doesn’t just happen. It takes dedication, planning, hard work, and talent. That’s why today’s announcement that Digital…

To reach your goals, you need to have fans. But to get fans, you need to understand the nature and causes of fandom. The NHL season kicked off…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…