Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
Displaying 261 - 270 of 1088
Diversity - Weaving a Stronger Mosaic
What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
An Introduction to Sarah, Echidna's Accessibility Consultant
My colleague Jay Menard has written several great posts on website accessibility and the AODA in particular. He has covered why compliance is…
Reviewing Challenges & Asking for Client Feedback
Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…