A New Approach for the RFP Process
"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…
Ask Echidna: Delivering Bad News
From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
Acquia-certified Cloud Pro, Martin Anderson-Clutz
There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
Thanksgiving, a culture of gratitude during times of change
This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…
The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)
Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
Three Social Trends; Three Valuable Lessons
OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
Do You Have a Facebook Plan?
Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…