4 Tips for a Female-Forward Company Culture
International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
Simple Things Your Company Should Stop Doing Online Right Now
Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
Drupal 7 End-of-Life Support
Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…
A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions
Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…
Five Reasons Why You Should Go to a Drupal Camp
This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…
Don't Panic -- Crisis Communications
In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…