The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Planning The Move to Drupal 8/9
Drupal 9 is coming! The release date is set for June 2020. If you were around for the introduction of Drupal 8 in November 2015, you will remember it…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Reviewing, Reporting, Communications - Six Foundational Items that Transcend All
A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
‘Required’ Reading for Project Success
When it comes to developing the right digital solution for you and your customers, it’s important to not only understand what you think know but also…
Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
The People in Your UX Neighbourhood
People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
News Update: Drupal Core Contribution Sprint on June 22nd
LonDUG, the London Ontario Drupal Users Group, will be hosting a Drupal Core Contribution Sprint on Saturday, June 22, 2013 at Digital Echidna. If you…
The Ultimate UX Research Question Answered
There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…