In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…

Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…

Digital Echidna is looking for a new team member to work as a part of our development team to design and execute web solutions. This team member can…

Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…