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Echidna Blog

Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
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Echidna Blog

Language Matters - 2016 in Review

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
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Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
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Prioritizing One Group Over Another is Bad Accessibility

I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
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Accessibility Matters - Are Retroactive Obligations Realistic?

When it comes to accessibility, we all know what should be done. But those scenarios exist in a Utopian world that doesn't actually exist. The…
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Let's Be Adult About This

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
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Smart Date - Time to Level Up!

Just over a month ago, I shared with you some information on a new Drupal module that we’ve been developing called Smart Date. Today, I’m excited to…
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Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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Echidna Blog

Build Credibility With Client Testimonials

An echidna is an Australian mammal that has learned to thrive in the harsh Australian outback. With spikes like a porcupine and a snout like an…
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