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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

A Look Back on the Past; A Look Forward to the Future

The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…
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Echidna Blog

Thoughts On Drupal 8.8 Minor Release

Drupal 8.8 released yesterday, December 4th. This will be the last batch of new features before Drupal 9 drops June 2020. All that is left is one…
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Echidna Blog

Re-Thinking the Way We Design Websites

Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…
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Echidna Blog

Digital U for a Digital You 501 -- What's Next?

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
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2017 Year in Review

Northern Commerce 2017 Year in Review

2017 was Northern’s biggest year yet, with new and exciting clients coming on board, more projects and websites launched, and recognition from some of…
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Echidna Blog

Big Wins, Strong Gains, a Bright Future

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…
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Echidna Blog

Don't Believe the Hype

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
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Echidna Blog

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Echidna Blog

Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
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