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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

An Open, Honest Talk About Procurement Improvements

Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
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Echidna Blog

What Your Web Development Partner Wants You To Know

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…
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(Rebuild) Roster Connects Local Talent to Business

Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
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Echidna Blog

Two Out of Three Ain't Bad

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…
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Echidna Blog

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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Echidna Blog

Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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Echidna Blog

Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
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Echidna Blog

Is Wolfram|Alpha a Better Way to Search?

This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…
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Echidna Blog

User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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Echidna Blog

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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