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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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Chatbots: Details that Make a Difference

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…
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A Brand New You? Not Necessarily

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
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Facebook adopts a democratic policy process

Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…
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Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
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How Can I Get My Web Project Back On Track?

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…
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Two Drupal Hooks To Help Site Accessibility

Web accessibility helps to make the world wide web usable for everyone. Many of the most common accessibility issues making sites difficult or…
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Content Marketing? Simple, but Not Easy.

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
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Diagnosing Site Speed Issues Requires a Surgical Approach

You’ve likely been told to never Google your symptoms. After all, it inevitably seems that Internet rabbit hole of medical information always leads to…
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Does Your Business Know The Rules?

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
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