| Northern Commerce Inc.

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story

You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

Omnichannel Fulfillment A Win-Win For Retailers and Consumers

Learn why in-store pickup continues to be popular with customers and retailers post-pandemic, and how brands are expanding their omnichannel fulfillment options.

Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…

Intranet Introspection: Communication and Preparation

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…

A Fate Worse than Death? Conquering Public Speaking at Camps, Conventions

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…

Vienna Calling - Fatima’s European Drupal Adventure

Scholarships are intended to give you the opportunity to learn. With my recent receipt of a scholarship from the Drupal Association to attend…

Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…

Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More

Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…