SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…

This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…