Accessibility Matters - Emergency Preparedness
Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Content Marketing? Simple, but Not Easy.
Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…
A Slam-Dunk Content Approach
While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
The Book on Change – Ensure Your Content Represents You Today
Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
Accessibility Matters - The Value of the Right Script
I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently…
Accessibility Matters - Are Retroactive Obligations Realistic?
When it comes to accessibility, we all know what should be done. But those scenarios exist in a Utopian world that doesn't actually exist. The…
Accessibility Matters - Empathy from Exposure
To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
Kicking Off 2018 with Content? Question Your Path to Success
As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to…