There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
How to Contribute to Drupal: Documentation
If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…
How Your Users (and Google) Are Searching for a Positive User Experience
I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter
It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental…