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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
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Echidna Blog

Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Echidna Blog

Learning to Sprint with Drupal

Before you can effectively sprint, you need to learn how to walk and then run. Fortunately for Londoners interested in the Drupal content management…
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The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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Echidna Blog

AODA -- Halfway There but Not Actually Halfway There

One of my favourite sports quotes cam during the 2014 NBA draft, when the Toronto Raptors selected Bruno Caboclo with their first-round selection. To…
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Echidna Blog

International Day of Persons with Disabilities

Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
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Echidna Blog

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Echidna Blog

People Are Talking About My Business On Twitter - Now What?

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
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Echidna Blog

Five Reasons Why You Should Go to a Drupal Camp

This past weekend, I attended DrupalCamp New Jersey. With other Echidnas heading to Florida in a week's time, I thought I'd take the opportunity to…
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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