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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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Echidna Blog

Avoiding Bumps in the Road - Communicating Change

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…
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Echidna Blog

Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems

Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
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Echidna Blog

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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Echidna Blog

Drilling Into the Importance of Client Education for UX and Content

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
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Echidna Blog

Thriving or Merely Coping? When Good May Not Be Good

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
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Echidna Blog

Making Mentorships Matter: Tips for A Productive Relationship

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…
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Computer illustration showing a content editor and translation icons

Streamlining Drupal Migrations: Introducing Northern's Content and Translation Review Solutions

Need to Know Conducting a content review is essential for improving user experience, and when migrating to a newer version of Drupal. Many…
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Echidna Blog

How to Avoid Any Post-Launch Jitters with a Support Agreement

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
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Echidna Blog

Teaching People that it Should be Hard to Make Life Inaccessible

"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
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