How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
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The Importance of Applying Accessibility
I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
Pantheon announces data residency for Canadian, EU, and Australian Regions
For consumers, competition is always better -- it improves motivation, supports competitive pricing, and offers flexibility. For Canadian companies…
7 Omnichannel Tactics to Drive BFCM Revenue
Need to Know Campaigns using three or more channels have a purchase rate 287% higher than single-channel campaigns, emphasizing the power of…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Simple Things Your Company Should Stop Doing Online Right Now
Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…
Why I Drank the Blue Kool-Aid
This month I celebrate one year at Digital Echidna. Over these past 12 months I've worked with clients exclusively on Drupal solutions. I've…
News Update: Upcoming Drupal Contribution & Learning Opportunities in London, Ontario
At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…
Echidna To Go Back to School at PSEWEB
Digital Echidna is proud to be going "back to school" as a silver-level sponsor of the upcoming PSEWEB conference in Montreal. PSEWEB is a conference…