Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…

For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…

Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…

You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…

COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…

2019 was a banner year for Northern. We delivered innovative, ground-breaking results to our clients, fostered new industry partnerships, and brought…