How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
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Accessibility for All - Meeting the Needs of our Aging Community
Earlier today I attended a Remembrance Day ceremony, along with a few other Echidnas, at the Cenotaph in London Looking around at the seniors, it…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
The Give and Take of Accessibility
Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
An Open-Source, Low-Code Solution for Drupal Websites
UPDATE July 2020: Cohesion is now Site Studio A few weeks ago, we partnered with Acquia to deliver this informative webinar on using Cohesion, the new…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
An Earnest Look at BERT
Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
Cast Too Wide a Net and Valuable Fish will Slip Through
As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…