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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
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Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
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By Air, Ground or Sea: Key to Accessible Travel is Knowledge

The adage “expect the best and prepare for the worst” is a truism in accessibility, particularly in a hypothetically jurisdictionally-confused, stress…
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Honestly, Customer Service Starts at “Home”

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…
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Drupal Modules as Solutions, Toolkits and a Middle Way

There is a lot of excitement in the Drupal community about the release of Drupal 9. In particular, one of the most appealing elements is how the…
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Moving House: Why and When You’ll Want to Call in an Expert

Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…
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A Day (or Two) in the Life of a Drupal Camp

Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
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Growth is Good! Echidna Welcomes Yan Zhang ...

Yan Zhang joins the Echidna Solutions Corp team, in the role of Senior Web Developer. Yan has a Bachelor of Computer Sciences from Peking University…
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Finding Your Inner Spoonman

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
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Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…
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