We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…

While many Canadians may be in the midst of the February blahs, a handful of Echidnas will be leaving the snow/rain/snow/rain behind later this week…

I think many people understand the power of networking, and in today's economic environment the need to embrace this activity has become even more…

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…