AODA - Less Confusion, More Community
Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
Subtle Exposure: Making Accessibility Mainstream
Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
A Day (or Two) in the Life of a Drupal Camp
Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
Walking a Book
It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Building Stories
It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…