Interpreting Your Accessibility Scan
We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…
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Stage 2 : Video Games Live at The JLC Ticket Giveaway
Echidna is giving away another two (2) tickets to Video Games Live! For the first time you will be able to experience the #1 Touring Game Concert in…
Accessibility Matters - iAid Update
Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
Compassion, Consideration Key to Communicating in Our COVID-19 World
Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)
It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide
This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
The Many Strengths of Diversity
Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our…
The 3D Experience in Your Living Room
Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the…