In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping…

Category Fontana DeCicco-Best View the website View the website Graphic Design - look and feel can be very subjective but overall you want your…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…

If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…