OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…