Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…