How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

If you're on Twitter, you've probably seen, if not participated in, the #FF hashtag. But, just in case you haven’t, or you’ve been wondering what it…

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…