It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

There's an old jocular adage that those of us who have lived for any amount of time in Montreal hold close to our hearts: "There are two seasons in…

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…

Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.” Whether…

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…