Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…

It's a big day for us! We're taking some time today to get away from the office and celebrate 15 years of Digital Echidna. We've come a long way since…

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…