While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…

It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…