There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

From South London to Shanghai. When I started this business, I had no idea that its reach would extend as far as it has. But I'm proud to say that…

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…