Improving Site Performance: A New Hope For Fast Sites
A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Websites make an impression
The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web…
Teaching New Dogs Old Tricks ...
Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
Creative Solutions for Innovation 150 Challenges
[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…
Moving House: Why and When You’ll Want to Call in an Expert
Website migrations are a lot like moving houses. Some organizations can complete the migration themselves, but there are definite benefits to calling…
A Day (or Two) in the Life of a Drupal Camp
Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
The Right Way to Give? That's Up to You
When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…